We asked three industry leaders for their insights on what the coming year means for visual content online.
“An informed citizenry is the foundation of democracy. Deepfakes are becoming more sophisticated, making it increasingly hard to distinguish reality from harmful fictions. I’m excited about the promise of media provenance technologies to help protect people and society from bad actors, who seek to persuade, mislead, and sow division.“
– Dr. Eric Horvitz, Chief Scientific Officer, Microsoft
“Video is already the most important medium of human communication: over 80% of all internet data will be video in 2022. It will also be a breakthrough year for synthetic video. As AI-generated synthetic media technologies mature, expect the proliferation of billions of user-generated synthetic media clips in 2022. In addition, watch out for the emergence of a few new synthetic media generation companies. The best of these may well become the new tech giants of the next decade,“
– Nina Schick, Author, Deepfakes: The Coming Infocalypse
“The growing sophistication, power, and democratization of access to deep-fake technologies, paired with the ubiquity of social media, are leading us into a world where the authenticity of any visual data can reasonably be called into question. When anything can be fake, then nothing has to be real, and anyone can easily dismiss inconvenient facts. Our economy, society, and democracy -- requiring a shared set of facts and knowledge -- will be placed at significant risk when this shared knowledge ceases to exist.“
- Dr. Hany Farid, Professor, UC Berkeley, Electrical Engineering and Computer Sciences