Dr. PJ Maykish, Senior Advisor, Special Competitive Studies Project
"The Special Competitive Studies Project (SCSP) is hosting the inaugural AI Expo for National Competitiveness at the Walter E. Washington Convention Center on May 7-8! We expect 9000+ attendees and 150+ sponsors, exhibitors, and partner organizations, in a forum for industry, government, and academic research entities to exhibit some of the latest technological breakthroughs in emerging technologies, including AI, and discuss their implications for U.S. and allied competitiveness. Visit https://expo.scsp.ai/ to learn more about the Expo."
Durga Malladi, Senior Vice President and General Manager, Technology Planning and Edge Services, Qualcomm Technologies, Inc.
"Qualcomm, in collaboration with Truepic and the Coalition for Content Provenance and Authenticity (C2PA), is advancing the way we verify the authenticity of photos. Using our Snapdragon platforms, this cutting-edge technology creates a cryptographic seal around photos taken with a smartphone. This seal not only includes essential metadata like date, time, and location but also can verify if AI was utilized and the specific type employed."
The Latest News
In this issue, we cover:
SCSP’s Inaugural AI Expo
Microsoft’s Content Integrity Tools
Gartner: CMOs to Adopt Authenticity Tech
Legislative Measures on AI Transparency
International Collaborations for AI Safety
Combating Deepfake Threats in Politics
AI and Social Media Marketing
SCSP AI Expo 2024: Pioneering global tech leadership in Washington, D.C.
The SCSP AI Expo will take place on May 7-8, 2024, in Washington, D.C., a pivotal event reshaping global technological leadership. This free public expo highlights the latest advancements in AI and emerging technologies, allowing attendees to network with industry and policy leaders and explore the cutting edge of innovation and national security. Content provenance on devices will be showcased on Qualcomm Snapdragon chipsets at the conference.
Microsoft deploys Content Integrity tools to safeguard global elections.
Microsoft is broadening the reach of its Content Integrity tools to bolster support for global elections, campaigns, and news organizations. These tools, developed in partnership with Truepic, secure and authenticate photographs, video, and audio by adding Content Credentials based on the C2PA open specification. These tools will empower organizations to enhance transparency and verify content authenticity and are already being deployed with early partners.
Gartner forecasts that authenticity technology is needed in the private industry.
The financial sector is increasingly facing the threat of deepfakes. According to a recent report by Sumsub, an identity verification platform, the fintech sector witnessed a staggering 700% surge in deepfake incidents in 2023 compared to the previous year. Banks and financial services are responding by developing and implementing strategies to counteract these sophisticated cyber risks. For instance, Simmons Bank customers are now required to snap photos of their driver's licenses and selfies directly through the bank's app instead of using pre-existing images. By 2026, Gartner forecasts that 60% of CMOs will use content authenticity tech, improve monitoring, and endorse user-generated content to protect brands from synthetic media deceit.
Utah enacts law mandating disclosure of AI-generated content in political ads.
Utah's legislature passed SB 131, requiring disclosures for AI-generated content in political advertising, including audio and visual media. This law, part of a broader effort to regulate AI technologies, mandates clear disclosures indicating the use of generative AI in creating content intended to influence voting within the state. The bill, set to take effect on May 1, 2024, imposes a penalty of $1,000 per violation for non-compliance, emphasizing the necessity for creators and sponsors of political ads to adhere to these new regulations.
The U.S. works with partners on transparency in digital content.
The U.K. and U.S. governments announced a collaboration to test advanced AI models safely. The initiative underscores a global effort to ensure the safe advancement of AI technology, with both countries also planning to extend similar partnerships with other nations to address the challenges posed by AI without geographical boundaries. At the G7 Summit in Hiroshima, the U.S. and Japan committed to providing transparency to the public, to the extent possible and appropriate, by authenticating and labeling official government-produced content.
Bipartisan coalition and Archewell Foundation gear up to combat deepfake threats in election season.
A bipartisan coalition, supported by Hollywood leaders and Prince Harry and Meaghan Markle’s Archewell Foundation, is launching a campaign to help protect U.S. voters against AI-generated deception ahead of elections amidst concerns of federal agencies and social media companies not collaborating to combat AI threats. Coordinated by The Future U.S., the campaign aims to use influencers and an initial $5 million in advertising to reach voters in swing states, highlighting the risks of deepfake technology and other forms of media manipulation.
The emergence of teen-curated AI influencers in social media marketing.
As AI influencers rapidly gain prominence on social media, companies are utilizing computer-generated characters to engage audiences. These digital personalities are kept relevant through the input of real teenagers, ensuring the AI influencers resonate with current trends and interests. This approach to content creation marks a significant shift in how companies interact with consumers, blending technology and human creativity to maintain appeal and relevance in the digital age.
